If you want to make your website more interesting, and explain more about your products and services, then you’ll need add more content to your website. Here are 10 tips to ensure that your content is relevant and Search Engine friendly.

1. Write for your visitors rather than the search engines. You’ll want your visitors to buy your products, download your brochure, or contact you, so your content needs to be easy to read.

2. Mention your keywords, but not too often. A good rule of thumb is that a page of content shouldn’t look like it has been optimised, or written for the search engines.

3. Don’t forget to use synonyms and make sure that you use variations of your keywords. Perhaps you’ll be able to use plurals, or alternative ways to describe what you do, or sell.

4. Varying the length of sentences and paragraphs can help to make your content more interesting. You’ll want to keep your visitors reading your content. It might be better to have more pages, than trying to cram everything onto one page.

5. Remember to link to other pages from your content. Don’t rely solely on the navigation menu to direct your visitors to important pages.

6. Make use of bold text, italics and bullet points to make your important information stand out. People like reading lists, so make sure that your important points are highlighted in some way.

7. Try and make your content interesting, even if it’s boring. Some topics are boring, but need to be written about. Can you utilise humour, or empathy to help sell your products and services?

8. Remember that not everyone is as familiar with your products or services as you are, so try not to use jargon. This might be the first time that a visitor has needed your product or service, and might not know what they are looking for, what it’s called, or what it’s for. Will having a lot of jargon and acronyms encourage them to explore your site?

9. Make it easy for your visitors to find what they are looking for. Why not have a buyer’s guide, or a glossary in order to help your visitors. Perhaps people only need your products or services in an emergency. Does your content reassure them in their time of need

10. Include calls to action so that visitors know what to do next. If you want them to fill in a form, or call you, or buy something, then tell them. Don’t assume that they will know what to do next.

Now you know more about how to write good content, is now the time to add more SEO friendly pages to your website?

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