We live in a dynamic new world of Internet marketing today. For those of us who are Baby Boomers, we have personal experience of our Industry’s founding fathers. Remember when…?

“Ding Dong, AVON Calling”- Do you remember that little jingle, and did you know Avon was founded in 1887 as a perfume line, and in 1997 their sales topped $5 Billion dollars with over 2.6 Million representatives and continues to providing quality products, self-fulfillment and a home business for individuals globally? How about this one?

“You Can Do It” Those words embody the very spirit of Mary Kay Ash and the Company “Mary Kay Cosmetics” that she founded in 1963 with just $5,000 in savings. Now with more than 1.8 million Independent Beauty Consultant’s throughout the world, Mary Kay products reached $2.6 Billion in Sales in 2008. Not bad for a home business.

AMWAY’S -Fundamental principals are; Freedom, Family, Hope, and Reward. A 50 year history extending 5 decades of success, with 13,000 employees and more than 3 million Independent Business Owners. In 2004, 60% of gross sales were attributed to health and beauty products and in 2008 AMWAY sales exceeded over $8.2 Billion world-wide.

“A Better Tomorrow” was the SHAKLEE Corporations’ slogan for over 50 years. Leading the way since 1956 with Natural Health Products, and a sustainable home business practice. In 2007 SHAKLEE’S was worth over $146.7 Million and still one of the leading vitamin and supplement producers in the industry.

” Knock Knock” It’s your FULLER BRUSH MAN! The Name Family’s Have Trusted Since 1906. Founded by a 21 year old entrepreneur from Nova Scotia, Alfred C. Fuller started out with a fiber suitcase, filled with home made brushes. Now more than 2,000 items are manufactured on his bustling twelve-acre 5,000 Sq. Ft plant. Today “Fuller” remains the mayor employer in Barton County, Kansas.

” Let’s Have a Tupperware Party”- TUPPERWARE was founded by Earl Silas Tupper in 1946. He developed a plastic container that lady’s lavish. For over 60 years Tupperware has created a life long home business connection between people across the globe from the USA to Germany, and France, followed by Mexico and Australia. Tupperware is still producing billions of Tupperware products out of their Corporate Headquarter facility in Orlando, Florida.

How did all these Companies become so huge and successful with such staying power, making so many millionaires and having billions in sales, with no modern day technology? What was their secret back then and how do they still compete and prosper in this fast paced ever changing world?

The answer is simple ” People Working with People”. The money that normally was paid for overhead, rent, insurance and so forth was kept in the hands of the people performing the work. Back then it was door to door, home parties, and yes; family and friends. It worked back then and the same concept is continues working even today. For some us however we simply don’t have the time, for the old conventional ways and we don’t need to, with just a click of a mouse, a computer and Internet access you have more than just family and friends to help you build a successful home business.You literally have the world at your finger tips.

Just think of where Earl Tupper or Alfred Fuller would be back then. What if they had Face book, Twitter, and My Space? What if they had their own Blog and could downloaded a videos on YouTube or a Google Advertising account or maybe LinkedIn? What would they think now of webinars, chat, and the soon to be a dinosaur email? I can assure you that if they had the Internet as a tool back then they would have been the Granddaddy of Internet Marketing.

The reason why these companies were so successful was the fact that they had a good product, and people wanted to share the good news and a valuable product. Isn’t that what all the marketing Guru’s are talking about today with Web 2.0 and now expanding to B2B? No one trusts advertising anymore, It’s a “people to people” business today, just like it has been since the beginning of time. The only difference is the label they place on this endeavor: Direct Sales, Network Marketing or Internet Marketing.

No matter what they call it, never before in the history of this Industry has there been a better opportunity to create more millionaires than today even in this economic climate with Internet marketing. In the past century these founding entrepreneurs believed that this business model was ideal for all people; man or woman, regardless of race, color or creed, young or old. You can fulfill your dreams, find success and wealth and have fun doing it. You’re only limited by your own efforts. And it still holds true today.

In today’s world according to Forbes Magazine 79 million people plan to start their own home businesses in the next 3 to 5 years and the majority will do it through Internet Marketing, Network Marketing or Direct Sales Industry. There are over 1.4 million people searching the web daily for a home business.

Today Internet marketing is very sophisticated we promote through “Self Branding”, we incorporate “SEO” into our landing pages, we use “split testing” to determine our effectiveness and incorporate the “V-1″ variable to gain relevance with our targeted customer. In addition, Blogging, tweets, Facebook and videos play an important role in web 2.0 exposure.

Education is the key ingredient for all Internet Marketing, in a world where the only thing constant is change. Going door-to-door in cyberspace is a difficult task unless you have the best Internet Marketing System on the planet.

For all you who have blazed a trail for us and this Industry, we are eternally grateful.

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As you promote your Internet marketing business, you’ll quickly realize that quality lead generation is needed to bring sales. Without leads, you’ll have no prospects to present your products or services for possible purchase. But as many online marketers realize, lead generation doesn’t always happen over night. Visitors don’t simply pour into your website the moment you transfer your designed pages to the Internet!

Thankfully, there are some useful tools to help you get quality, FTC compliant leads at low cost. Being FTC compliant means following all the laws concerning lead generation, including e-mail leads and voice broadcasting. For example, according to the FTC you may only use voice broadcasting to cold call a business, but not home residences. FTC does, however, classify anyone with a website that states their contact information, phone number and address as a business. This leaves the doors wide open for voice broadcasting marketers to reach thousands of prospects!

Let’s take a look at three of these methods and how they work.

1. A Well-Designed Marketing Website and Capture Page

A website shouldn’t be designed just for “show” but it should be able to get results. Websites should call the visitor to action, such as to subscribe to a newsletter, call a number, buy a product, download an e-book, or sign on for a new service. Websites should also provide reliable, easy forms to capture visitors’ information.

Lead generation through your website can be accomplished through a simple two- or three-step capture form asking for a name and e-mail address. You can ask for first name only, or first and last name.

Thankfully there are services available to help you generate FTC compliant business-to-business or consumer e-mail leads using this method. You can set up a capture page showing pictures, stories and YouTube videos to grab attention. Then your visitors can simply fill out your subscription form (opt-in) for a free e-mail newsletter (a.k.a. e-zine) or a free giveaway.

List management services can keep a secure list of your e-mails and provide tools to send e-mails out to everyone on your list safely and according to FTC laws. The consumer should be cautioned that many list management companies sell opt-in and compliant leads; even though they are not! Additionally, many companies will sell and resell the same list multiple times. While with professional services this is not a standard practice, accidents, overlaps and changes in status do and can happen.

2. Phone Leads Software

Phone leads software for voice broadcasting enables you to reach hundreds or thousands of people by simply programming your recorded message into the software. Broadcast your message to 1,000 or 10,000 numbers at once, or run several small tests to find out which message gets results. To get started with this type of lead generation, work with a reputable company that offers training so you can avoid much trial and error. This lead generation technique works perfectly for business-to-business sales!

Who uses voice broadcasting? Many online marketers use voice broadcasting to reach a targeted or non-targeted audience. A 20-year telemarketing veteran – Cliff Wall – now advocates voice broadcasting techniques and strategies. Cliff states, “I averaged about 10,000 cold calls per year when in telemarketing sales. Now I can reach that many people in about 45 minutes!” Cliff also states that now he only talks to “targeted responses.” In other words, prospects who have raised their hands, left info behind, and said tell me more. Therefore, instead of being in a qualifying mode he is now in a constant closing mode, for the prospects have already qualified themselves.

3. Automated E-mail Marketing

Besides building your own e-mail list, you might choose to do some e-mail marketing using a list service. List services can provide qualified, FTC compliant opt-in leads based on your industry. These services are great for introducing a new product or website, pre-launch special offers, free offers and more. You can also test your e-mail message on a small scale by sending 500 to 1,000 e-mails with various subject lines. Once you find a message that brings sales or subscriptions, you can e-mail your message to the entire list to snowball your profits. When choosing a lead generation list service, be sure the company provides proof that they are following the guidelines of the CAN-SPAM Act, which outlines laws regarding spam e-mail. Some bulk e-mail services can offer tips on how to prevent your e-mails from being classified as “spam.”

The most prestigious voice broadcasting company in the industry today will offer these tools and training to help you market your business. As you consider your options, be sure to research the company to confirm that it is staying within the boundaries of FTC laws with its marketing techniques. Use these ideas to get started with effective FTC compliant lead generation. You’ll soon be able to reach numerous qualified prospects with very little effort!

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Let’s hear it for the Baby Boomer Generation. We’ve been through a lot, and have survived massive evolution of technology, society and culture. Where are we now? Many of us have been left out in the cold financially. For that reason, the ranks of work at home Baby Boomers is growing at an unprecedented rate. Should you be one of them?

While I can’t speak for the entire population of my generation, I’m sure my experiences in life are pretty typical. So, I invite you to see if you can relate.

Born in Dayton, Ohio in 1949, I grew up in the suburban Midwest. The son of a factory worker, I remember the advice from my father to finish school, and then get a job with a big company and stay there for life. Yeah, that was success as far as the Great Depression generation was concerned.

I was even considered the prodigy of the family when I decided to go to college. Wow, Tom would REALLY make it in the world! After a 4-year break from college to serve in the US Air Force, I went back to school with the help of the GI Bill, while working a full-time job and raising a family. Still didn’t know what I wanted to be when I grew up, even though I was nearing 30.

My life since then has basically been a blur of career changes; some good, some bad. I went from being a payroll clerk to accountant, to restaurant manager, to franchise owner, to salesman, with several intermediate jobs in between. But I always had that “work hard” ethic. Always gave 100% and worked hard to increase my family’s standard of living.

What was the common denominator of all this? I had a job. Yeah, a J.O.B., Just Over Broke. Somehow I ended up in my late 50’s, divorced, relocated to Florida, and still just working for the man.

Then came the big financial crisis that snuck up on us while we weren’t looking. My house lost half its value, and so did my 401K and IRA, not that it would have been enough for me to retire on anyway. Lucky for me, I stayed employed, unlike many of my fellow Baby Boomers who really took a big hit when they lost their jobs.

I had dabbled in Multi-Level Marketing a couple time, under the pressure of friends. I ended up proving to myself that convincing, explaining and pleading just wasn’t for me. Plus I learned that MLM was a long road to success, if it ever came.

The Internet changed everything. Now there are millions of people online searching for a path to freedom and success. And there are Internet marketing opportunities that offer complete, step-by-step training on exactly what you need to become a successful Internet entrepreneur. All without buying expensive juice, vitamins, or other inventory stockpiles. And without harassing all your friends and relatives, or having Tuesday night hotel room meetings.

Now, I work when I want. I don’t even have to shave or even get dressed to go to work. And, best of all, I don’t have to worry about when the bills are due, or how I’m going to pay off my credit. I now have time for my friends and family, and can help them the way I’ve always wanted to.

What does it take for a work at home Baby Boomer to become a successful Internet entrepreneur?

First, it takes a complete mindset change. You have to drop the notion that working for the man is the only secure way to reach financial freedom, because it’s a false notion. You have to understand that you don’t have to set up a physical business, with property, employees, inventory, etc. All it takes to get started is a computer and a telephone.

You also have to understand and believe that YOU CAN DO IT. This is one thing that separates our generation from the younger ones; the hesitation we have from not thinking we know enough about computer and Internet technology to be able to create a successful business online. Well, the solution to this problem lies right here on the Internet!. Everything you need to know is right here at your fingertips! Do a search for anything you need to know on Google, and there’s the answer.

Is it an easy way to get rich quick? No. Can you start an Internet business and still keep your job until you can afford to fire your boss? Of course. Can you start earning money in 30, 60, 90 days? Certainly. Can you start out just putting in a few hours a week? Not really, it takes a lot of hard work in the beginning. But, the great thing about Internet Marketing is that your marketing efforts accumulate over time, and your work in the beginning, setting up your own content, begins to become more geared to helping others achieve success. Each week, millions of Baby Boomers are searching online for a way to provide them with a new life. They will be looking for what you have to offer. All you have to do is show it to them.

It’s all about the freedom. It’s all about how badly you want the freedom. And it’s all about being willing to learn and take the steps necessary to achieve it.
Tom Riley is an Internet Network Marketer who beleives each person’s potential is as large as his mind will allow. His interest is in helping others realize that everything in life is a game, but success is measured by the mark we leave behind by helping others succeed, not by being more successful than the other guy. A Network Marketing Company should demonstrate to its members that their success depends on that company’s ability to provide ongoing training and support.

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Every small business start up should have a viral marketing strategy as an essential component of its promotional arsenal.

Did you know that every single day, billions of people search the internet for information, to order products and services, to socialize, de-stress, etc? If you can name it, people all over the world are searching for it online. In fact, over 74% of Americans (or just under 228,000,000 people) actively scour the seas of cyberspace, according to Nielsen Online. Many of these searchers may be looking for a business just like yours!

With that to consider, how can you afford not having an online presence and an effective viral marketing system for building your small business start up? Now that we’ve established that an online strategy is a must, let’s explore how to create a simple, but effective “word-of-mouth” campaign in just 3 easy steps.

Step 1: Define Your Audience

Who is your ideal customer? I know it sounds simple, but it is the first place to start. Laser target your promotional message to provide solutions.

Example: You clicked on this article because I effectively defined you (a small business start up entrepreneur) as my intended target.

Step 2: Fine Tune Your Competitive Edge

Why should a potential customer choose your product or service over the competition? Communicate your unique selling proposition, or USP

Example: Remember FedEx’s slogan from the 80’s? (“When It Absolutely, Positively Has to Be There Overnight”.) Your USP should embody who you are and what you have to offer.

Step 3: Get People Talking About Your Stuff!

Here are a few good and absolutely free viral marketing tactics to help you get the word out.

#1. Generate Buzz.

–Do you have a great product or service? Give it away free. This method is very effective in securing key viral marketing talking points.

#2. Hire a Team of Commissioned Sales Reps.

–Affiliate Marketing Programs are a great way to motivate other online entrepreneurs to “get talking” about your small business start up. Be sure to offer generous compensation for best results.

#3. Distribute Newsworthy Press Releases.

–Capitalize on current events! Use the headlines to pitch your product or service from a news angle. For best results, send out a fresh news release every month. Repetition and consistency will help you gain valuable, search engine boosting back links, as well as media attention over time.

#4. Write Online Articles

–Secure visibility and exposure by submitting articles to online article sharing sites. This is one of my favorite viral marketing strategies.

#5. Micro-blog Your Heart Out!

–Share your buzz with the world by regularly posting comments on relevant, high ranking blogs. Be sure to observe the rules of etiquette here.

#6. Add a “Share this Webpage” Feature

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Internet marketing has the great advantage of low barriers/cost for entry. For as little as $50 and about 15 minutes you can be serving up pay per click (PPC) ads, with very little effort. This makes it very attractive for companies to try it out.

But you can’t really just try it out – not if you want to make it work. You’ve got to make a commitment; Internet marketing is similar to traditional marketing in that it is difficult to predict what will work in your target markets and what won’t. As with anything else in business, there are no guarantees of success.

Broaden Your Approach

As well, you don’t want to pin your hopes on the one Internet marketing activity you chose to try, because if the results are not as you expected, you’ll be disillusioned. Just like traditional marketing, communicating your message in more than one medium and multiple times will increase the probability of making the sale. Thankfully many online and offline elements work well together to achieve this. Along with a commitment, investment in a number of upfront activities will greatly improve success:

1. Research into keywords and user behaviour – These are staples in all Internet marketing activities; know them well.

2. The advice of experts – You don’t need them on your payroll and you don’t need them on every campaign, but an expert can help you choose the right Internet marketing tactics and ensure everything is set up correctly. As well they can interpret the campaign results. Click throughs (number of clicks to an advertisement), bounce rates (number of visitors who leave your site after viewing one page) and exit pages (pages that users are leaving your website from) can be a bit daunting. You may be able to judge if results are good or bad but more importantly, do you know what action to take next in order to improve?

3. Correct set up of analytics tools – To properly set up filters and segment your website traffic statistics to get at the data that is most important to your business is not straightforward, especially if multiple websites are involved. Many businesses don’t set up tracking correctly and work with inaccurate data.

4. Landing page templates – These are pages on your site specific to a campaign or promotion that people arrive at when they click from a PPC ad, online ad or a print campaign. A template based approach lets you reuse your investment for future campaigns.

5. Email template – If email is on your roster- and it should be since it’s cost effective and can be highly targeted – invest in 1 or 2 great templates. With a base template, all you need to do is swap in new content each time you want to send to your list. All of your emails will be consistently branded and polished if you take the time to do it right.

Your Return on Investment

These set-up activities will pay off in the long run. Yes, it’s more upfront cost, but once it’s all in place, subsequent campaigns will be mostly execution and reporting. And you don’t have to include their full cost in the Return on Investment (ROI) calculation – you can amortize them over a year or more to more accurately represent the value of your campaigns.

Approach Internet marketing with the knowledge that it is a cost-effective, flexible set of options to reach your market. But know that just because you can measure results, there is no guarantee of good results. By making an investment in the foundation activities and taking advantage of the intelligence that measurement provides, each campaign teaches you about the market and your user’s behaviour so subsequent campaigns can be that much stronger – every time.

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